AV Soft enters retail software market with ABBYY OCR solutions

AV Software Pvt. Ltd. (AV Soft), a Mumbai-based distributor of av-softwareworld-leading business intelligence software solutions for businesses, end-customers, government and educational organizations, has for the first time in India launched ABBYY’s iconic products, ABBYY FineReader Professional 12 and ABBYY PDF Transformer+, in retail market.

Developed by ABBYY, a leading global provider of technologies and solutions that help businesses to action information, ABBYY FineReader is optical character recognition (OCR) software that provides unmatched text recognition accuracy and conversion capabilities, virtually eliminating retyping and reformatting of any type of documents and document scans. The software supports up to 190 languages for text recognition — more than any other OCR software in this market.

ABBYY PDF Transformer+ delivers essential tools for everyday work with PDF documents — for editing and changing PDF content, adding comments to a PDF file during discussions and collaborative work with colleagues, creating, converting, or simply reading a PDF file in a user-friendly environment. The product is an essential tool for large and small organization willing to increase the efficiency of their Marketing, Sales, Finance and Support departments, while it is equally useful for entrepreneurs and freelancers.

ABBYY FineReader Professional 12 and ABBYY PDF Transformer+ will now be available in retail packs containing the license key and a brief manual anywhere in India. . The upgrade option (from older versions of the software) will also be available for all Indian users, regardless of what type of product, retail pack or electronic license they have purchased.

At the same time, AV Soft will continue offering other products of ABBYY, including ABBYY Screenshot Reader and ABBYY Business Card Reader, in the form of electronic licenses through its network of dedicated channel partner. AV Soft has also introduced a standard and premium support packages for various types of partners and customers in order to avail product training and annual support provided by company’s experienced support team.

Commenting on the launch of retail products, Rajiv Warrier, Managing Director at AV Soft, said, “Our decision to enter the retail market with ABBYY’s most famous products came after we successfully launched these and other products online earlier this year. The sales of ABBYY products boomed in India since then as users are genuinely interested in these solutions. It therefore seemed like a perfect time to both expand our channel network and make the purchase of ABBYY solutions in India easier by giving users more options to buy ABBYY products”.

According to Warrier, the OCR software market in India and globally has been enjoying stable growth as all users, from SOHO to corporate sector and government organizations, are willing to invest more in business processes optimization and enhancing two-way communication which becomes easier, faster, and clearer with digitized documents. At the same time, he notes, the OCR solutions segment is yet to become as spacious and competitive as other software segments.

“In fact, there are just couple of global leaders in this industry. ABBYY is a global company originated in Russia, and today it is an industry leader whose performance is proven by millions of consumers, enterprise users, and even governments. In India, ABBYY’s flagship product ABBYY FineReader Professional 12 has emerged as an ideal solution for individual professionals, SMBs and SMEs that face necessity to scan and digitize paper documents and wish to support “Digital India” program promoted by the government of India currently. The product not only offers the highest quality and performance, it is available at an affordable cost which is the main concern for businesses and individual professionals in India,” Rajiv Warrier added.

AV Software Pvt. Ltd. (AV Soft) has been a Master Distributor for ABBYY business and individual solutions for text recognition (OCR) and document conversion in Indian market since March 2016, offering individual licenses for flagship business products such as ABBYY FineReader, ABBYY PDF Transformer+, ABBYY Screenshot Reader and ABBYY Business Card Reader.

AV Soft has also recently launched System Mechanic 16, the most powerful PC accelerator developed by California-based iolo technologies, in Indian retail and paper license market.

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